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WHAT IS THIS WORD SUBPRIME FLYING THROUGH THE NEWS?
What sounds like a disaster is really a reorganization for a more solid future.

WHAT DOES IT HAVE TO DO WITH YOU?
CHECK TO SEE WHICH OF THE “THREE Bs” APPLIES...



1. BRUISED

Folks falling into this category should take heart; the situations are not permanent and outcomes can be altered for the better with some planning:

People who used aggressive adjustable rate mortgages to get into their homes and now can’t afford the payment, qualify for a refinance and face a slow real estate market.

S.O.S.
[Click Here]

People who took all their equity out of their home and appreciation hasn’t caught up and now need to sell.

REGROUP
[Click Here]

People who can no longer qualify for a
mortgage due to stricter lending guidelines.

PLAN B
[Click Here]



2. BEWARE

This group can avoid problems by exercising a little diligence:

People currently involved in real estate
Transaction:
HOME BUYERS & SELLERS
ARE BOTH IN DANGER!

Mortgage companies are closing their doors. Even solid borrowers with excellent credit could find themselves without a loan when it’s time to close!

SAFETY NET
[Click Here]

3. BENEFITTING

This group will weather the current conditions and come out ahead:

People with good credit—they have options for purchase and refinance loans.

People who bought homes within their means—values might have stagnated or dropped, but history supports ultimate appreciation and equity gain.

People able to invest in real estate.

BONUS
[Click Here]

THINK OF THE SO-CALLED “SUBPRIME MELTDOWN” AS A MARKET ADJUSTMENT. ASK THESE QUESTIONS AND GET SOME PERSPECTIVE ON THE CHANGES IN THE MORTGAGE AND REAL ESTATE MARKETS:

IS IT EVER A GOOD IDEA TO SPEND BEYOND ONE’S MEANS? Economic history has taught us that planning and moderation are best. Whether it’s an entire economy going through the Great Depression or an individual digging out from credit card debt, a measured approach is best. Riskier loans and ventures will now only be available for people with proven ability to handle them.

IS THE REAL ESTATE PARTY OVER? Of course not! If prices had continued escalating at astronomical rates, first-time homebuyers would have been shut out of the market. There can be no move-up buyers without the first-timers. From 1940-2000, home prices have appreciated and average of 6%. That includes good and bad years! So the only people disappointed are those trying to buy and sell within a small and particular market era because they don’t have time on their side.

IS ROME BURNING? No, but the dead wood is. Think of those controlled burns that the forest department orchestrates in order to clear out downed trees, make room for new growth and possibly avoid a larger more devastating blaze.

THE SUBPRIME SITUATION IS A RENAISSANCE, NOT AN APOCALYPSE. IT ALL DEPENDS ON HOW YOU LOOK AT IT AND HOW YOU PLAN.

CHECK OUT “PIGS, PROPERTY & PROPAGANDA—THE SPIN ON SUBPRIME.”
[Click Here]



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